OUR TEAM

We were born in 2007 as a qualitative boutique. In 2014 we expanded by developing the quantitative research department. Today, we are also working on a multiplatform proposal, taking advantage of the info coming from all the consumer touch points (web, social network, call centers, point of sale).

OUR MANAGEMENT

Carina Morelli

Witty and dinamic. She puts projects into artistic perspective, recreating them with a plus. A recharge of imagination.

+ BIO/ UNIVERSITY GRADUAT IN LANGUAGE

Analyst specialized in socio linguistics with expertise in brand identity studies and communication.
She worked at Research International for 8 years and implemented projects which involved innovation for leader brands of massive consumption.
She has long standing experience in the development and implementation of ethnographic techniques and studies: observational studies, consumer immersion, analysis of consumer behaviors in the context of multimedia proposals.

Mónica Migliaccio

Observant and thoughtful. Expert view that channels ideas creatively and turns them into action.

+ BIO/ PSYCHOLOGIST

She was a member of the Board of Research International, being in charge of that company’s Qualitative Research Department for 14 years. During her tenure in that position, the company reached its highest revenue level historically as well as its largest client portfolio.
She has formed and lead Senior analyst teams.
She performs an active role as the person in charge of new methodological developments at a regional level.
She gives courses about research and qualitative tools to company executives.

Judith Sapochnik

Energetic and meticulous. A personal trainer to guide and direct day-to-day projects.

+ BIO/ PSYCHOLOGIST

She was a member of the Qualitative Research Department of Research International then became a Manager of the area.
She founded Q+ in 2010, a company with strong synergy between quantitative and qualitative approaches.
In Q+, she directs and leads innovation projects throughout the region, gaining great knowledge of Latin American consumers.
Q+ merged with Qualibaires in 2014, thus enhancing the workforce and project dynamics.

OUR TEAM

OUR MANAGEMENT

Carina Morelli

+ BIO/ UNIVERSITY GRADUAT IN LANGUAGE

Analyst specialized in socio linguistics with expertise in brand identity studies and communication.

She worked at Research International for 8 years and implemented projects which involved innovation for leader brands of massive consumption.

She has long standing experience in the development and implementation of ethnographic techniques and studies: observational studies, consumer immersion, analysis of consumer behaviors in the context of multimedia proposals.

Mónica Migliaccio

+ BIO/ PSYCHOLOGIST

She was a member of the Board of Research International, being in charge of that company’s Qualitative Research Department for 14 years. During her tenure in that position, the company reached its highest revenue level historically as well as its largest client portfolio.

She has formed and lead Senior analyst teams.

She performs an active role as the person in charge of new methodological developments at a regional level.

She gives courses about research and qualitative tools to company executives.

Judith Sapochnik

+ BIO/ PSYCHOLOGIST

She was a member of the Qualitative Research Department of Research International then became a Manager of the area.

She founded Q+ in 2010, a company with strong synergy between quantitative and qualitative approaches.

In Q+, she directs and leads innovation projects throughout the region, gaining great knowledge of Latin American consumers.

Q+ merged with Qualibaires in 2014, thus enhancing the workforce and project dynamics.